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We are seeking a highly motivated Business Development Executive for one of our clients, a leading company in the paint and coatings industry, in this role, you be responsible for developing and growing the company’s business in paint and coating raw materials by identifying new customers, developing existing accounts, understanding customer formulation requirements, recommending suitable raw materials, and achieving agreed sales and profitability targets.
CLOSING DATE: 5th OCTOBER 2026
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PURPOSE Business Development Executive
The role is responsible for the entire sales cycle,managing customer relationships, understanding technical requirements, providing appropriate raw material solutions, and achieving sales and profitability targets.
KEY RESPONSIBILITIES,
Business Development & Sales Business Development Executive
- Identify and develop new customers in the paints, coatings, chemicals and related industries.
- Develop business with paint manufacturers, industrial coating manufacturers and other relevant chemical users.
- Generate new sales opportunities through market visits, customer meetings, referrals,industry contacts and market research.
- Achieve agreed sales volume, revenue and gross-margin targets.
- Prepare and submit quotations, commercial proposals and samples to customers.
- Negotiate prices, payment terms and commercial conditions within approved company guidelines.
- Follow up on enquiries, samples, trials, quotations and purchase orders until successful conversion.
Customer & Key Account Management
- Develop strong relationships with existing and potential customers.
- Regularly visit customers to understand their current and future raw-material requirements.
- Maintain detailed records of customer requirements, trials, pricing, competitors and business opportunities.
- Identify opportunities to increase the product range supplied to existing customers.
- Ensure timely resolution of customer complaints and coordinate with internal teams for corrective action.
Technical-Commercial Support
Understand the basic application and function of major paint raw materials, such as:Titanium dioxide, Calcium carbonate and other fillers, Resins and binders, Acrylic/styreneacrylic emulsions, Additives, Dispersing and wetting agents, Defoamers, Thickeners/rheology modifiers, Biocides/preservatives, Solvents, Pigments and colourants, Coalescing agents and other coating additives.Understand customer formulations and identify appropriate raw materials based on application and performance requirements. Coordinate product trials and technical evaluations with Customers and suppliers.
- Collect customer feedback on product performance and communicate findings to suppliers/internal technical teams.
- Support customers in product trials without making technical claims beyond thecompany’s approved product information.
Market Development
- Monitor the Cameroon paint and coatings market, including market size, customer activity, competitor products and pricing trends.
- Identify new paint manufacturers and potential industrial customers.
- Track competitor brands, suppliers, pricing and product positioning.
- identify new raw-material opportunities based on changing customer requirements and market trends.
- Provide regular market intelligence and business-development reports to management.
Supplier Coordination
- Coordinate with suppliers regarding product availability, technical information,samples, documentation and pricing.
- Obtain and maintain relevant product documents such as TDS, SDS, COA and product specifications.
- Communicate customer requirements and technical feedback to suppliers.
- Support the introduction of new raw materials into the market.
Sales Administration & Reporting
- Maintain an updated customer database and sales pipeline.
- Prepare weekly/monthly sales and business-development reports.
- Maintain records of enquiries, samples, trials, quotations and converted opportunities.
- Provide accurate sales forecasts and expected order timelines.
- Monitor customer outstanding payments and coordinate with the finance team where required.
Follow company policies relating to pricing, credit limits, collections and commercial approvals.
Key Performance Indicators (KPIs) Business Development Executive
- Monthly/annual sales revenue
- Gross margin achieved
- New customers acquired
- New customer sales generated
- Number of customer visits
- Number of new enquiries generated
- Number of successful product trialsTrial-to-order conversion rate
- New products/raw materials successfully introduced
- Existing customer business growth
- Collection/payment performance
- Accuracy and timeliness of sales forecasting and reporting
Required Qualifications & Experience
- Bachelor’s degree in chemistry, Chemical Engineering, Polymer/Materials Science,
Business Administration, Marketing or a related field. - 2–5 years of experience in B2B sales/business development, preferably in:
Paints & coatings, Chemical raw materials, Construction chemicals, Adhesives, Plastics or
related industries.