We are recruiting on behalf of a leading fintech company in Cameroon for an experienced Brand and Communications Manager who will lead the company’s brand strategy, corporate communications, and market positioning. This is an exciting opportunity for a strategic and results-oriented communications professional to shape a growing fintech brand, strengthen market visibility, and support business growth through innovative branding, product marketing, and stakeholder engagement initiatives.

CLOSING DATE: 7TH AUGUST 2026

CLIENT OVERVIEW Brand and Communications Manager

Our client is a leading fintech company in Cameroon providing innovative digital payment and financial technology solutions that connect businesses, governments, financial institutions, and consumers through secure digital platforms.

As part of its strategic growth, the company is seeking to strengthen its brand presence and market positioning by recruiting an experienced Brand and Communications Manager capable of transforming its brand into one of the most recognized and trusted fintech brands across the region.

PURPOSE

The Brand and Communications Manager will be responsible for developing, implementing, and managing the company’s brand strategy, corporate communications, and market positioning. The successful candidate will strengthen brand equity, increase market visibility, ensure consistent messaging across all customer touchpoints, support business growth initiatives, and position the organization as a leading fintech brand in Africa. The role works closely with Executive Management, Sales, Product, Technology, Human Resources, Customer Experience, and external agencies.

KEY RESPONSIBILITIES Brand and Communications Manager

Brand Strategy & Governance

• Develop and maintain the company’s overall brand strategy and positioning.
• Define messaging frameworks, value propositions, and brand standards.
• Develop and maintain corporate brand guidelines, including visual identity and tone of voice.
• Ensure consistency of the company’s brand across all customer touchpoints.
• Monitor competitor positioning and industry trends.
• Collaborate with Compliance and Risk teams to ensure all communications comply with regulatory requirements.
• Review and approve key brand assets and communication materials.

Product Marketing, Communication & Messaging Brand and Communications Manager

Lead the communication strategy for the company’s products across Web, Mobile and API platforms.

Responsibilities include: Brand and Communications Manager

• Working closely with Product Management and Technology teams to understand product roadmaps and upcoming releases.
• Translating technical product capabilities into compelling customer value propositions.
• Developing messaging frameworks for different customer segments.
• Creating product positioning strategies and messaging hierarchies.

Develop and manage:

• Product landing pages
• In-app messaging and onboarding communications
• API marketing content
• Product brochures
• Sales enablement materials
• Product presentations
• Product demonstration scripts
• Feature announcement communications
• Product comparison guides

Plan and execute product launches through: Brand and Communications Manager

• Go-to-market communication strategies
• Multi-channel campaigns
• Internal product launch communications
• Customer education initiatives
• Post-launch performance monitoring

Additional responsibilities include:

• Developing customer success stories and case studies.
• Ensuring messaging consistency across Web, Mobile and API platforms.
• Supporting Sales with presentations, proposals and customer-facing materials.
• Supporting Customer Experience teams with onboarding and adoption communications.

Corporate Communications

• Develop and execute internal communication strategies.
• Drive employee engagement initiatives.
• Manage corporate announcements and press releases.
• Coordinate executive communications.
• Build and maintain media relationships.
• Develop crisis communication protocols.
• Coordinate thought leadership initiatives, including blogs, LinkedIn content and speaking opportunities.
• Support employer branding initiatives in collaboration with Human Resources.

Marketing Campaigns & Content Development

Plan and execute integrated marketing campaigns covering:

• Product launches
• Brand awareness campaigns
• Customer education initiatives
• Industry events
• Strategic partnerships
• Feature adoption campaigns

Oversee the development of content for:

• Company website
• Landing pages
• Blogs
• Mobile application stores
• API developer portal
• Social media platforms
• Email marketing campaigns
• Product brochures
• Customer case studies
• Sales materials
• Video content
• Product demonstrations

Leadership & Team Management Brand and Communications Manager

• Provide strategic leadership to the Brand and Communications team.
• Set team priorities and manage workload allocation.
• Coach and mentor team members.
• Conduct performance reviews and regular one-on-one meetings.
• Review all team outputs to ensure quality and brand consistency.
• Foster a collaborative and high-performing team culture.
• Identify capability gaps and training needs.
• Support the growth and scalability of the communications function.

Planning & Performance Management

• Develop the annual Brand and Communications strategy aligned with business objectives.
• Manage departmental budgets.
• Manage agencies, freelancers and external vendors.
• Track key performance indicators, including:
  • Brand awareness
  • Campaign performance
  • Customer engagement
  • Product adoption
• Prepare reports for Executive Management.
• Identify opportunities to improve efficiency through digital tools and Artificial Intelligence (AI).

REQUIRED QUALIFICATIONS

Applicants should possess a Bachelor’s Degree in one or more of the following disciplines:

• Brand Management
• Corporate Communications
• Public Relations
• Digital Marketing
• Journalism
• Mass Communication
• Marketing or related fields

A Master’s Degree or MBA will be considered an added advantage.

Professional certifications in Brand Management, Digital Marketing or Communications are highly desirable.

REQUIRED EXPERIENCE AND TECHNICAL COMPETENCIES

Applicants should demonstrate:

• Minimum 3–5 years of progressive experience in:
  • Brand Management
  • Corporate Communications
  • Public Relations
  • Digital Marketing
• At least 2 years in a leadership or supervisory position.
• Experience building or transforming brands within fast-paced organisations.
• Strong understanding of how branding contributes to commercial growth.

The successful candidate should possess strong knowledge of:

• Brand Strategy
• Corporate Communications
• Digital Marketing
• Content Marketing
• Public Relations
• Employer Branding
• Campaign Management
• Customer Experience
• Brand Governance
• Search Engine Optimisation (SEO)
• Social Media Management
• Graphic Design Management
• Video Content Strategy
• Artificial Intelligence tools for Communications

Experience using some of the following tools is desirable:

• Meta Business Suite
• LinkedIn Campaign Manager
• WordPress
• Microsoft Office Suite
• ChatGPT
• Microsoft Copilot
• Claude
• Other AI productivity tools

CANDIDATE PROFILE

The successful candidate will:

• Demonstrate strategic thinking with strong execution capability.
• Possess excellent communication and stakeholder management skills.
• Be highly creative and commercially minded.
• Thrive in a fast-paced technology environment.
• Demonstrate excellent project management and organisational skills.
• Be capable of managing multiple priorities while maintaining attention to detail.
• Work effectively with cross-functional teams.
• Be professionally fluent in both English and French.

WHY JOIN THIS OPPORTUNITY?

This role offers an opportunity to shape the brand and communications strategy of one of Cameroon’s leading fintech companies, working alongside executive leadership to influence business growth, market positioning, and customer engagement while contributing to innovative digital financial solutions across the region.

Only shortlisted candidates will be contacted. Exe